Sunday July 26th • LIVE AT 11AM AEST (9AM AWST) • FREE & LIVE
FREE LIVE WORKSHOP
You've Got the Talk. So Why Isn't Your Speaking Fee Catching Up?
For keynote speakers with a book or an existing signature talk.
One media feature changes the equation. Event organisers start calling you. Fees go up. Premium clients find you first. This free 90-minute workshop shows you how to pitch the story already in your keynote, without paying $30K to a PR agency.
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Years in media
400+
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$0
Cost to attend
You're delivering talks that change rooms. The problem? The world outside those rooms doesn't know you yet.
You built the talk. Refined it. Delivered it to rooms full of people who leaned forward, took notes and came up to you afterwards.
Your clients love you. Event organisers who've seen you speak love you.
But your fee hasn't moved the way it should. You're still pitching yourself to the same kinds of events. And the speakers getting called for the bigger stages, the national press, the TV segments?
They're not always better than you.
They just know something you don't.
The story inside your talk is worth more than your talk. The speakers landing media coverage aren't pitching their keynote. They're pitching the idea inside it.
That's the gap. That's what this workshop closes.
Sound familiar?
- You post three times a week. You get likes from people who already know you. Your speaking fee stays the same.
- "Build your personal brand." "Start a podcast." "Get on LinkedIn." You've tried it. None of it has moved the number on your speaking invoice.
- You know speakers getting booked for $10K stages who aren't as good as you. They're not smarter. Their talk isn't better. They just have press coverage backing them up. Media calls them the authority. Event organisers believe it.
- You didn't become a keynote speaker to chase leads. You became one to change rooms and get paid well for it. The problem is nobody outside those rooms knows you should be charging more.
In 90 Minutes You'll Learn the 3 Secrets to Turning Your Keynote Into the Media Coverage That Moves Your Fee
Focused. Tactical. No fluff. Just the playbook keynote speakers need to get the press that changes what event organisers are willing to pay.
SECRET #1
Find the Media Gold Already Sitting in Your Keynote
Producers don't care about your talk title. They care about the angle inside the talk, the idea that is newsworthy right now. Heidi shows you how to pull that angle out of what you already have. You leave this workshop with one ready-to-pitch story angle you didn't know you had.
SECRET #2
The 10-Minute Pitch That Gets You On TV, Radio and In Print
A pitch that gets a reply is 150 words or less. It answers three questions: why this story, why this audience, why now. Heidi spent 20+ years on the receiving end of pitches as a radio and TV host. She knows exactly which ones get deleted in three seconds and which ones get a callback. You get the exact framework her clients use to go from zero media to national press.
SECRET #3
Turn One Media Feature Into a Speaking, Client and Authority Machine
Most speakers get one piece of press and do nothing with it. Heidi shows you how to make one feature earn fees for the next 12 months. Higher-paid stages use it as proof. Premium clients find you through it. Event organisers with bigger budgets call instead of the other way around.
What's Possible When You Know the System
LEAD TESTIMONIAL
SIMONE - Featured on Great Britain national TV. Story placed in the Daily Mail US. Booked for speaking gigs in two countries off one pitch.
Media attention led directly to the stage. Two countries, two bookings, one system.
BROOKE McINTOSH
After generating 90 pieces of media coverage, Brooke was booked as a keynote speaker. Media attention led directly to the stage.
[TESTIMONIAL NAME 5]
[RESULT: specific outlet or outcome with a number. Revenue moved, stage booked, feature placed.]
[TEAM: add headshot]
EMILY FOGG — Wise Owl Tuition
Pitched one outlet on Source Bottle. Landed a podcast interview in 30 minutes. Then 3 more podcast spots. Then the paper. Then booked as keynote speaker for an online summit with a 6,000-person audience.
“Just pitched to a call out on Source Bottle and have booked a YouTube/podcast interview, all within 30 minutes! And... I've just been booked as a keynote speaker at the struggling learners summit, happening online but has an audience of 6,000!”
ANGELA VASSALLO
Thought she needed a book or something big before she could pitch media. Heidi's workshop changed that in one session.
“I always thought you needed a book or something big to pitch to the media, and I thought I wasn't ready for that. The media wasn't even on my radar. But you've shown me how I can share my story and expertise right now. Your advice was gold.”
This is for you if:
- ✓ You already deliver a keynote, or you've written a book (or you're actively writing one)
- ✓ You've invested in your business before, coaching, a course, a strategist, anything, and you treat that as normal, not scary
- ✓ You want media coverage to make you the recognised authority in your field, not just a nice mention
This is not for you if:
- ✗ You don't have a talk or a book yet. You're still building the thing you'd pitch
- ✗ You've never invested in your own growth and aren't planning to start now
- ✗ You're looking for a replay. There isn't one. This is live only.
Who Is Heidi Anderson?
I'm not a speaking coach. I don't teach you how to get booked on more stages.
I spent 20+ years inside the rooms where coverage decisions get made, as a radio and TV host with a PR and media degree. I used to be the one deciding which speakers got airtime and which ones didn't. Now I teach speakers how to pitch the story inside their talk so producers say yes.
- 🏆 Award-Winning Radio Host Turned International Keynote Speaker
Booked as a keynote speaker because of how she tells stories and commands attention in the media. She's lived both sides of this industry. - 📻 20+ Years in Breakfast Radio and TV
Two decades inside media. She knows exactly how journalists, producers and editors think because she was one. - 🎤 The Speaker Who Knows What the Media Actually Wants
Most speakers guess. Heidi spent her career being the journalist. She knows the difference between a pitch that gets deleted and one that gets a callback. - 🎓 PR and Media Degree + 2,000+ Clients Helped
Today Show. Nine. Forbes. Mamamia. Without an agency. That's the system you're learning today.
And in this workshop, I'm giving you the insider's playbook so your keynote finally gets the media attention and the fees it deserves.
I'm not a speaking coach and I'll tell you that upfront. I don't teach you how to get booked on more stages.
I'm something more valuable. A former radio and TV host with a PR and media degree, who has spent 20+ years inside the rooms where coverage decisions are made.
Award-Winning Radio Host Turned International Keynote Speaker
Heidi didn't just cross over from the media to the stage. She was chosen for it. Booked as a keynote speaker specifically because of how she tells stories and commands attention in the media. She's lived both sides.
20+ Years in Breakfast Radio and TV
Two decades inside media as a radio and TV host. She knows exactly how journalists, producers and editors think because she was one.
The Speaker Who Knows What the Media Actually Wants
Most speakers guess what journalists want. Heidi spent her career being the journalist. She knows the difference between a pitch that gets deleted and one that gets a callback.
PR and Media Degree + 2,000+ Clients Helped
Helped coaches, speakers, authors and experts land coverage in Today Show, Nine, Forbes, Mamamia and beyond without an agency.
[TEAM NOTE: Insert stage photo of Heidi in the image block to the left]
And in this workshop, I'm giving you the insider's playbook so your [NICHE] finally gets the media attention, the authority and [THE OUTCOME] it deserves.
HERE'S WHAT YOU GET
90-Minute FREE Live Workshop
- ✓ The 3 secrets to turning your keynote into media coverage that moves your fee
Value: $297 - ✓ The 2026 Media Calendar (first 50 live attendees only)
The exact pitch dates, themes and angles journalists want all year. Not for sale. Not on the website. Only for people who show up live.
Value: $97 - ✓ Live Q&A + Hot Seat Coaching
Value: $197
Total value: $591
Your price today: $0
Frequently Asked Questions
IS THIS REALLY FREE? WHAT'S THE CATCH?
WHAT IF I'VE ALREADY TRIED PITCHING MEDIA AND GOT NO RESPONSE?
WHAT IF I'M JUST STARTING OUT AS A SPEAKER?
DO I NEED MEDIA EXPERIENCE OR A BIG FOLLOWING?
HOW LONG IS THE WORKSHOP?
WILL I GET THE 2026 MEDIA CALENDAR?
WHAT IF I CAN'T MAKE IT LIVE?
IS THIS ABOUT GETTING MORE SPEAKING BOOKINGS?
The First 50 People Who Show Up Live Get the 2026 Media Calendar. After That It's Gone.
Sunday July 26th. 9:00 AM Perth (AWST) / 11:00 AM AEST. 90 minutes. Zero cost.
No replay. No recording. Show up live or miss it.
Worst case: you spend 90 minutes with me and walk away with a pitch angle you didn't have before. Best case: you land a feature that changes your business. Either way, it costs you nothing.
You've Already Got the Talk. Now Let's Get It the Press It Deserves.
Register below. Takes 30 seconds. Costs nothing.
Sunday July 26th | 9:00 AM AWST | 90 minutes live
[FORM HEADLINE e.g. Lock In My Free Spot]
No credit card required. No replays. Show up live.