Imagine itβs yours:
Β
βΒ Higher-Paying Clients
Clients who already trust you before they reach out because they've seen you in the media.
βΒ Visibility Beyond Your Bubble
Be found outside your existing audience β in new markets, new cities & countriesβ¦
βΒ The Name Journalists Call
Become the go-to expert in your space. The one media calls when they need a voice.Β
βAuthority That Compounds
The kind of credibility that makes people say 'I've seen you everywhere' and means it. One feature does more than six months of posting.
I'm Ready to Take Action
You May Think...
I don't feel ready yetΒ
The truth is, you'll never feel 100% ready. The best way to gain clarity plus confidence is to start and I'll show you how to take action with ease, and without overwhelm.
I don't have a big enough followingΒ
The media doesn't care how many followers you have. They care if your pitch is good. Many clients land media before they ever feel visible online.
I don't have time for this
You donβt need more time, you need a better move. One strong pitch a week takes under an hour and can outperform 30 days of content, especially when my AI PR Mumagerβ’ pulls the angle straight out of your brain and writes it with you.
I don't know what to say or who to say it toΒ Β
Β Thatβs exactly what I fix. I show you what angles get a yes, who to pitch, and how to build real media relationships so you stop guessing and start getting featured.
Hi! I'm Heidi,
You might know me as the confident voice from TV & breakfast radio host or the founder ofΒ Shit Show Live Stories.Β
Iβm Memphβs mum & Griffoβs misso, and media maniac screaming about visibility in my bra and undies.
In 2016, I cracked open live on air⦠voice shaking, anxiety raging and shared my truth with millions. That one moment⦠Changed everything. I went viral. Started a movement. And made it my mission to help women shed their shit and take up space.
My journey to household name is one for the headlinesΒ Β
- Hosted #1 breakfast radio show in cap city
- Interviewed icons like Kim K & Robbie Williams
- Had my own column for OK! Mag, Perth Now & news.com.au
- Lead 1000s to pitch themselves into TV, podcasts, and print with headlines that get noticedΒ
Iβve experienced PR from both sidesβ¦ as the talent and the publicist. Now?Β
Iβm ALL yours.Β
This program is my legacy and I built the stage soΒ youΒ can finally take it.
Heidi Anderson xΒ
20+ Years in Australian Media
From radio nobody to #1 breakfast show host β Heidi has spent two decades inside the media machine. She knows exactly what journalists want, because she was one.Β
2000+ Clients Coached
Speakers, coaches, authors and business owners worldwide have used this system to land TV, radio, national press, and speaking stages without a 30K plus PR agency.
A Black Book Built Over 20 YearsΒ
Β Heidi has the contacts. Journalists text her for stories. Producers call her for experts. When you're in Pitch Like A Publicist VIP, you get access to those relationships β not just the training.Β
YOU'VE BUILT
THE BUSINESS
Β
β You're the expert. But someone less qualified just got the TV spot.
β You've gone viral. And it did nothing for your credibility.
β You've invested in coaches, funnels, and strategy. But you're still invisible outside your own audience.
β You're posting every day. And the people you most want to reach don't know you exist.
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Journalists are desperate for good stories, they don't have time to go hunting. They are waiting for you to discover them, NOT vice versa. You can't sit back and wait to be discovered. You've got to pitch yourself, they don't hunt very often outside their inbox these days because they are time poor like you with content to be produced 24/7! They need YOU.Β THE GOOD NEWS ISβ¦When you do it right, you stand out fastβ¦then you become the go-to expert in your space & in their contact book. And in a world of algorithms and AIβ¦ Media credibility is the new currency. It's what makes clients trust you, pay you, and remember you. This is your SHORTCUT! When a journalist decides your story is worth telling, that's borrowed authority. It's why books sell after TV segments. It's why one feature does more than six months of posting.Β It's how you become the expert they call. Β
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Join a Community
of Media-Savvy Experts
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Most people pitch cold, they waitβ¦they hear nothing OR haven't even startedβ¦ Β This is NOT my clients.ΒJournalists and producers come to me looking for stories and I pass those opportunities directly to my Direct Access Members. Sometimes they get featured without ever pitching.It's like having a publicist who knows every media contact in the country, except you don't pay $30K.Β You just get the opportunities. |
Success Stories
Brooke McIntosh: Fastest Female to RUN around Australia
βοΈΒ BeforeΒ PR
- Hated being seen.
- Had NO idea what to say or who to say it to & her mindset was βwho would careβ.
- She had no contacts or coverage & no idea what journalists actually wanted.
πΈ AfterΒ PR
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Β 80+ pieces of PR & media, landing the #1 female listened to podcast Life Uncut feature & the #1 breakfast radio show in the country!
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Brooke NOW has her own conatct list & confidence to be seen & heard.Β
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Β National visibility that opened doors she couldn't have knocked on alone.
Pania Langley: Health Mentor
βοΈΒ BeforeΒ PR
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No pitching experience.
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Doubting whether her story was worth telling.
π AfterΒ PR
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Mamamia featured her story to 7.5 million women
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she had confidence to OWN & pitch her story everywhere.Β
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Β Proof that the right pitch changes everything.
Kris Brynes:Β Step Parenting Coach
βοΈBeforeΒ PR
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Working hard, sharing content & produng weekly podcast & getting no traction in mainstream media.
π AfterΒ PR
- Onlines Press, Radio. Viral video.Β
- The trifecta and it all started with one pitch.
Results You Can Expect by the End of the Course:
πΒ Land Your First Media Feature
You'll never feel 100% ready. The best way to gain clarity & confidence is to start and you'll have exactly what you need to pitch and land coverage from day one.
π₯Β Pitch With Confidence
Replace fear and rejection with a repeatable system. You'll know exactly what to say, who to say it to, and how to follow up without feeling desperate or insecure.Β
Β βοΈ Build YourΒ Media Brand
Turn your expertise into a narrative journalists can't ignore and become the name they call when they need an expert in your space.
π₯Β Master the Pitch System
One focused hour a week 20 mins research β 20 mins writing β 20 mins pitching. The AI pocket publicist trained on 20 plus years media experience does the heavy lifting.Β
You just press send.
π°Β Create Media-Driven Revenue
When a journalist decides your story is worth telling, that's borrowed authority. Books sell after TV segments. Clients come after features. Stages follow coverage.
This is WHY PR & Media needed to be a part of your marketing plan yesterday!Β
THIS ISN'T A COURSE YOUBUY AND FORGET. ΒΒ β Watch the first 3 modules, that's all we ask to nail your pitching.Β They give you everything you need to start pitching nowΒ Β β Use the AI Pocket Publicist to build your story and angles in under 10 minutes Β β One focused hour a week: 20 mins research β 20 mins writing β 20 mins pitchingΒ Β Β β One yes creates momentum β leverage every win into the next opportunity.Β Β If you go for VIP Direct Access (more on that below) you will get VIP direct feedback on pitches at the live sessions for direct feedbackΒ Do this consistently and media credibility compounds.ΒOne good pitch beats 30 days of content. |
Course Program
01. Pitch Like a Publicist
Understand what PR really is, get clear on what you want from it, and uncover the stories you're already sitting on β so you know exactly what to pitch and why people will genuinely care.
π During this module, you'll learn:
- What PR actually is (and why it's simpler than you think)
- How to define your intention so every pitch has direction and purpose
- How to mine your own life and expertise for pitch-worthy goldΒ
π 5Β videos γ» β³ 45 min in total
02. Be Your Own PR Agent Master the One Hour to Fame Formula
Research, write, and pitch β all in 60 minutes a week, so you can land real media coverage without hiring anyone or knowing anyone.
π During this module, you'll learn:
- How to research and find the right journalists, shows, and platforms for your story
- How to write a pitch that's punchy, clear, and impossible to ignore
- How to press send, track your pitches, and follow up like a pro
- Β
π 5Β videos γ» β³Β 47Β min in total
03. Pitchfest Build pitches that actually get picked up
Using real examples, a proven skeleton formula, and the art of hijacking the news cycle β so you go from invisible to in print.
π During this module, you'll learn:
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The exact pitch skeleton formula journalists and producers respond to
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How to craft a hook so good they can't hit delete
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How to use strategic timing and trending news to make your pitch irresistible
πΒ 7 videos γ» β³ 40 min in total
This is for you if:
Β
βΒ You're the expert but someone less qualified just got the TV spot
You've built the business. You've done the work. But the right people still can't find you.
βΒ You've gone viralβ¦ and it did nothing for your credibility
Reach without authority doesn't pay. You're ready for coverage that actually compounds
βΒ You're posting every day and the people you most want to reachβ¦ don't know you exist!
You're building on a platform you don't own, to an audience that doesn't trust it anymore. There's a better way.
Β βΒ You've invested in coaches, funnels, and strategy but you're still invisible outside your own bubble
Trust is the new currency. Media is how you earn it. And you're ready to start earning it now.
Yes, That's Me!
Free BonusesΒ Delivered Right away!Β
Bonus Module
Rejection, Resilience & Reprogramming
The Mindset Module is all about building the inner strength you need to show up, pitch boldly, and stay consistent in your PR journey.
Even with the best strategy, pitching will bring rejection, doubt, and fear. This module gives you the tools to rewire your mind and body, so you stay grounded, confident, and ready to go after the big opportunities.
Daily Breathwork Audio
Regular price:Β $199
π₯ FREEΒ
Lukis Mac's signature breathwork practice used by elite performers worldwide β including Jake Paul. Clear your mind and set your energy before pitching.
Embodiment Meditation
Regular price:Β $199
π₯ FREEΒ
Dom Fletcher's embodiment practice to step into confidence and power before any pitching or public speaking opportunity.
Visualization & Anxiety Meditations
Regular price:Β $199
π₯ FREEΒ
Heidi's two-part practice: visualize success before it happens, and calm your nervous system when pitching feels overwhelming.
Before You Scroll β Watch This
I'm going to show you exactly how this system works, who it's for, and why it's different from every other Visibility Hub out there.
20 minutes. No BS.Β You won't regret it.
STILL NEED CONVICING?
HEAR IT FROM THESE LEGENDS...Β
ErikaΒ Cramer
BIZ COACH & SPEAKER
GabiΒ Metz
BRAND STRATEGIST
CourtneyΒ Wilder
COACH & SPEAKER
Steph Gorton
BIZ COACHΒ & FOUNDER, THE SUCCESS SCHOOL
THE HEADLINES DONβT LIE...
OUR PR SYSTEM GETS YOU SEEN BY MILLIONS+ WORLD WIDE!
Questions? Honest Answers.
Do I need a big or dramatic story to get media?
Will this force me to overshare?
I don't have a big following. Does that matter?
Do I need confidence before I start pitching?
I don't have time β will this be another thing on my plate?
What if I can't make the live sessions?
Will this work if I'm not in Australia?
I've tried PR before and it flopped. Why is this different?
I think I want 1:1 instead of a program.
Can I stay after 12 months?
Be the One They Feature.
If you're done watching less qualified people get media attention β this is how you change that.Β Every month you wait, someone else becomes the expert they call.Β
Thatβs how this works.
I WANT TO LAND MEDIA NOWP.S. Slide into Heidi's DMs @_heidianderson if you've got questions. She'll probably reply in her bra and undies with a coffee in hand.