Most people are writing hooks that sound like nobody actually talks.
ChatGPT gives you opening lines like "triumph to transformation." This is an issue!
Your coach says "lead with value."
And you're sitting there with something real to say, something that could stop someone mid-scroll and it's getting nothing. No comments or DMs = No sales.
It's not your story. It's your opening line.
Here's the truth from 20 years in radio & TV… on breakfast radio, you had 10 seconds to hook someone before they changed the station. Ten seconds.
That's it.
Social media is no different.
A journalist's inbox is no different.
If that first line doesn't land, they're gone.
Hook That Sells is a Hookbot. Trained by me.
Not generic AI. Not ChatGPT doing it’s thing. This is a bot I personally trained on the same storytelling instincts I used for years on breakfast radio, on TV, and now pitching to media and mentoring business owners to do the same.
In 10 minutes or less, it gives you a hook that sounds like you, just sharper.
Here's what's inside:
1. The Hook Formula: Know exactly how to open any post, pitch or email. No guessing. No staring at a blank screen. The formula I've used for 20 years, now yours.
2. The Angle Finder: You've got one story. But there are multiple angles hiding inside it. Find the version that actually hits, for your audience, your platform, your goal.
3. 3–5 Hook Variations: Walk away with options. Test what lands instead of posting on hope and refreshing your notifications every 10 minutes.
This isn't just for social media.
Use it anywhere your first line matters, and your first line always matters.
Instagram & Facebook posts: stop the scroll, get the comment, make the sale
Pitching to journalists & media: your subject line IS your audition
Podcast pitch emails: producers decide in the first sentence
Email subject lines & openers: get the open, get the read
LinkedIn content: stand out in a feed full of corporate fluff
Sales page headlines: hook them before they even read the offer
This is for you if...
You're creating content but the engagement is flat and you know the story is good
You're pitching to journalists or podcasts and getting ghosted
You want dreamy clients and 30K paydays but your posts sound like everyone else
You've tried ChatGPT and the hooks feel robotic, stiff, nothing like how you actually talk
You're getting views but not the DMs, the sales, the response you should be getting
This is NOT for you if...
You just want another course to add to the pile and never open
You think good content speaks for itself (it doesn't - not without a hook)
You're not willing to spend 10 minutes to change how people respond to you
I've spent 20 years hooking people in in the first three seconds. Radio. TV. Now social media and PR.
I pitch to media daily & I get clients into major press daily! And the single thing that changes everything…every single time… is the first line.
This bot is trained on 20 years of that.
For $17. In 10 minutes. I don't know why you're still reading this.
— Heidi