ABOUT

Your story is powerful. Your first line needs to prove it.

 
You can write the most impactful thing you've ever said. But if that first line doesn't grab them, They're already gone.
 

No hook = no read. No read = no DM. No DM = no sale.

GRAB IT FOR $17

Your story is powerful. Your first line needs to prove it.

 
You can write the most impactful thing you've ever said. But if that first line doesn't grab them, They're already gone.
 

No hook = no read.

No read = no DM.

No DM = no sale.

GRAB IT FOR $17
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"MOST OF YOU ARE WRITING HOOKS THAT SOUND LIKE ROBOTS, NOBODY TALKS LIKE THAT."

 

ChatGPT gives you opening lines like "triumph to transformation." This is an issue!

Your coach says 'lead with value.'

And you're sitting there with something real to say, something that could stop someone mid-scroll and it's getting nothing… NO LOVE AT ALL!

No comments or DMs = No sales.

It's not your story. It's your opening line.

I have been in the media machine for 20 plus years in radio & TV…I know HOW to grab your attention! On breakfast radio, you had 10 seconds to hook someone before they changed the station.

Ten seconds, that's it!

Social media is no different.

A journalist's inbox is no different.

If that first line doesn't land, they're gone.

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Hook That Sells is a HookBot™ trained by me.

Not generic AI. Not Chat GPT doing its thing & making shit up! This is a bot I personally trained on the same storytelling instincts I used for years on breakfast radio, TV and now pitching to media and mentoring business owners to do the same.

In 10 minutes or less, it gives you a hook that sounds like you, just sharper.

GRAB IT FOR $17

"MOST OF YOU ARE WRITING HOOKS THAT SOUND LIKE ROBOTS, NOBODY TALKS LIKE THAT."

 

ChatGPT gives you opening lines like "triumph to transformation." This is an issue!

Your coach says 'lead with value.'

And you're sitting there with something real to say, something that could stop someone mid-scroll and it's getting nothing… NO LOVE AT ALL!

No comments or DMs = No sales.

It's not your story. It's your opening line.

I have been in the media machine for 20 plus years in radio & TV…I know HOW to grab your attention! On breakfast radio, you had 10 seconds to hook someone before they changed the station.

Ten seconds, that's it!

Social media is no different.

A journalist's inbox is no different.

If that first line doesn't land, they're gone.

Image 1 Image 2
GRAB IT FOR $17
GRAB IT FOR $17

WHAT'S INSIDE:

➤ The Hook Formula - Know exactly how to open any post, pitch or email. No guessing or staring at a blank screen. The formula I've used for 20 years, now yours.

➤ The Angle Finder — You've got one story. But there are multiple angles hiding inside it. Find the version that actually hits for your audience, your platform, your goal.

➤ 3–5 Hook Variations — Walk away with options. Test what lands instead of posting on hope and refreshing your notifications every 10 minutes.

 

This isn't just for social media. 

Use it anywhere your first line matters EVERYWHERE!

→ Instagram & Facebook posts: stop the scroll, get the comment, make the sale

→ Pitching to journalists & media: your subject line IS your audition

→ Podcast pitch emails: producers decide in the first sentence

→ Email subject lines & openers: get the open, get the read

→ LinkedIn content: stand out in a feed full of corporate fluff

→ Sales page headlines: hook them before they even read the offer

⚡ 290 comments from one hook change

"Heidi helped me rewrite my opening line. One tweak.

That post got 290 comments." 

-Erika Cramer The Queens of Confidence Speaker & Biz Coach

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FROM HEIDI

I'm Heidi Anderson and the media's been my world for 20+ years. I've sat in every seat - producer, TV & radio host, guest and now I teach legends like you GET MEDIA features so you can increase your prices in 2026 and be known as the Go-TO!

Some street cred of what I have done & why you wanna trust and work with me:

  • Former #1 Breakfast Radio Host and TV host

  • Interviewed Kim Kardashian, Katy Perry, Robbie Williams and more

  • Columns in Ok! Magazine, PerthNow, news.com.au

  • Bestselling author of Drunk on Confidence

Coached 2,000+ people to shape their story, land media and pitch with confidence.

Hook That Sells is a HookBot™ trained by me.

This is a bot I personally trained on the same storytelling instincts I used for years on breakfast radio, TV and now pitching to media and mentoring business owners to do the same.

In 10 minutes or less, it gives you a hook that sounds like you, just sharper.

No drama.  Tiny spend, big upside.

H xx

Your story is powerful.

Your first line needs to prove it.

Get the hook formula, angle finder & 3–5 ready-to-post variations in 10 minutes or less.

GRAB IT FOR $17

LET'S GET THIS SHIT STRAIGHT.

FAQ ALL YOUR QUESTIONS ANSWERED

GRAB IT FOR $17