No. You need a clear angle and a strong pitch. Inside PLAP you learn how to position your expertise and lived experience in a way media wants — without turning your life into content.

No. You stay in control the entire time. You share strategically, not emotionally — building authority without exposing what you want to keep private. This is PR that protects your power.

No. The media doesn't care how many followers you have. They care if your pitch is good. Many clients land media before they ever feel visible online.

No. Confidence comes after you start — not before. The system gives you structure and proof so confidence builds naturally through action and results.

One good pitch beats 30 days of content. Most people spend 60 minutes a week when actively pitching — often less once momentum builds. 20 mins research. 20 mins writing. 20 mins pitching. The AI removes the thinking.

Recordings are available. Watch and implement on your own time.

Yes. Clients have landed media in the US, UK, and internationally. PR works wherever stories are needed.

If you didn't know what your agency was doing — that was the problem. This teaches you how to do PR yourself, properly. You understand the strategy. You control the pitch. You keep the skill forever.

It's not more 1:1 support you need — it's the right system. This gives you structure, tools, and access so you're not dependent on someone else to get results. If you want more direct time with Heidi, choose Direct Access.

Yes. Stay month-to-month and keep access to sessions, the community, guest calls, and all future drops.

Fair. Quick gut check. If you’ve built something real and you’re good at what you do, but the right people still don’t know your name, this is built for exactly that. If your business isn’t really up and running yet, go build that first and come back. I’d rather tell you that than take your money.

DIY is you, with everything I’ve got: the 10 modules, the scripts, the swipe files and the AI publicist, for life. VIP is all of that plus me, actually in it with you, building your angles and your pitches with you and putting you forward through my own contacts. Same system. One you run yourself, one we run together.