Perth has so many #bossladies that are doing amazing things. We decided we need to know more about the women who are absolutely killing it in their ventures.
Let’s kick it off with Vanessa Geraghty McGann, founder of Vivacity Marketing.
Hey Vanessa! Tell us a bit about yourself and Vivacity Marketing?
I am originally from Dublin. I moved to Perth in 2009 and I am married to an Australian and we have a daughter who is nearly 4. Prior to moving to Perth I lived in New Zealand for nearly 5-years and became a New Zealand citizen so that I could come and live and work in Australia. I had backpacked in Australia in my early twenties feel in love with the place and knew I wanted to come back here to live. I worked in corporate marketing for 15+ years before I started my business for brands such as Coca-Cola, BP, Nestle and Cadbury. I launched Vivacity Marketing in July 2017 which is a marketing coaching, marketing consulting and digital marketing business. We offer customised marketing strategies and plans for small business owners no matter what their budget is. There are 3 ways you can work with Vivacity Marketing as a Small Business Owner:
- Marketing School – Our online marketing coaching membership which is ongoing coaching and learning to help you market your small business. This is a cost-effective way of getting access to marketing coaching.
- Marketing Coaching – I do one on one marketing coaching with businesses to help them build a marketing strategy and plan, and then implement the plan.
- Outsourced Digital Marketing & Web Design – For businesses who have the budget to outsource their marketing to us, we can assist with a range of services from web design, Facebook Ads, Google Ads, LinkedIn Ads, YouTube Ads, Social Media Management, Content Creation, SEO etc.
I am really passionate about helping businesses at all levels and all budgets which is why I created a range of services to suit a range of budgets, as I want to see business owners succeed through marketing activities that are effective and that work. In 18 months I have built a global business with clients in Australia, Singapore and Ireland.
How did you feel about starting your own business as a woman in Perth?
I was made redundant from my marketing job, 8 months after going back to work after a years’ maternity leave. So I knew at that point that I was sick of working in the corporate environment which drains your energy and motivation. So I was happy to be made redundant as it made the space in my world to launch my business. I was both excited and nervous about launching Vivacity Marketing. Being from Ireland, I didn’t have any business network and I was also starting a business at 42 years of age with a 2-year-old which has its own challenges! But I surrounded myself with mentors from the beginning, networking my ass off and knew that I had a huge WHY, which was to build a business that my daughter would be proud of, and I wanted her to see that anything is possible as a business woman.
What is your favourite thing about being a #bossbabe and running your own biz?
What I love about being my own boss and running my own business is that I get to pick and choose who I work with, my hours, when I can go on holidays and I can work really from anywhere in the world now thanks to technology. So I like to head home to Ireland once per year. Previously being in the corporate world, you would have to request leave and it had to be at a time that suited the business. I also love that I get so meet so many other inspiring business owners through running my own business, there is so much talent in Perth. And in my first 18 months in business I have worked with 60 small business owners and raised over $3,500 for charity so that to me is making a real impact, which is very rewarding.
What has been the biggest challenge you have faced in starting and running your business?
I think my biggest challenge has been trying to build a business with a young child. I only have a few days day care, but my business really took off at the start of 2018, so I found I was working late evening and weekends to keep up with the workload. So then in the middle of last year I took on a part time Marketing Consultant which has been a game changer. She has been amazing. I know once my daughter starts school things will be a bit easier but in the meantime it’s a bit of a juggling act, but I don’t mind it as I love what I do so the hours are so worth it!
If you could give any advice to other women thinking of becoming a #bossbabe and starting their own business, what would it be?
I would recommend that you understand your market and your industry. Do your research and know what you do differently. Make sure you take the time to build a marketing strategy and plan for your business and allocate a monthly marketing spend for your business every month. You need to invest for your business success. Also I think it’s important to surround yourself with mentors and hire mentors for areas where you have knowledge gaps and to hold you accountable. That has been so good for my business.
Do you believe women are still undervalued in business, or do you think this is changing?
I definitely think that’s changing. I think women are undervalued in the corporate workspace, but I feel that in business there are so many talented women doing amazing things that it’s having a real impact, and it’s amazing to see. I really am so impressed by the small business community in Perth, the level of talent and commitment is inspiring from each and every woman I meet.
You can find out more about Vanessa and Vivacity Marketing here https://vivacitymarketing.com.au/